A trailblazer from a young age, Sayed El Reedy was honored by Egypt’s President Gamal Abdel Nasser at the country’s 6th ever annual Science Day for his ingenuity. At the time, he was only 16 years old but was already on the road to a lifetime of leadership and innovation.
Taking up Engineering, Mr. El Reedy graduated from the Faculty of the Arts and went on to perform his civic duties with the same enthusiasm he had for his studies, earning an impressive First at the Parachute School at Egypt’s Air Force. He later shared his courage and heroism with the country during the October War.
He was called again to be of service by the Egyptian government and traveled with the President of the Republic promoting and improving trade among foreign nations.
In 1978, Mr. El Reedy started his first company, Fiancé, which became a leading cosmetic company in Egypt and the United Arab Emirates, becoming the first of many Reedy Group successes.